Circular economy: a story of less and more by Prof. Dr. Nancy Bocken
The effects of climate change are clearly visible. This requires innovation power by companies who are on a sustainability and circular economy pathway and need to challenge their dominant unsustainable and linear business models. Experimentation is needed to find out which new business models would work for them in practice. Complex topics like sufficiency (less) and nature regeneration (more; net positive) are needed in a business context. However, how do you actually tackle these and experiment as a business? This talk discusses how companies might experiment, what strategies they should pursue, and what the future might look like.
Prof. Dr. Nancy Bocken is Professor in Sustainable Business at Maastricht Sustainability Institute, Maastricht University. Her research focuses on sustainable business models, and design and innovation for a circular economy. She is the Principal Investigator of Circular X, an European Research Council funded program on experimentation with circular service models. Bocken holds a PhD from Cambridge University and is Fellow at the Cambridge Institute for Sustainability Leadership (CISL). She is visiting professor at Lund University (IIIEE) in Sweden and at LUT University Finland. Bocken is co-founder of the sustainble business HOMIE and Advisory board member at TNO and Philips Foundation.