Sustainability Talks-17.01.2023

Das Institut INATECH und das Leistungszentrum Nachhaltigkeit Freiburg laden ein zum Online-Vortrag von Prof. Dr. Dr. h.c. Cornelius Herstatt mit dem Titel „Design thinking and circular economy using the example of the C2C project 'Lüneburg and Lüchow-Dannenberg region'” am Dienstag, den 17. Januar 2023 um 18:15 Uhr.


Passwort: SSE_79110

Design thinking and circular economy using the example of the C2C project „Lüneburg and Lüchow-Dannenberg region“

Under the global topic of Circular Economy, different strategies and concepts are currently being discussed for the realization of a circular economy that conserves resources in connection with adapted production processes (input) and makes materials and resources in already used products (output) available again for further production cycles. The discussed concepts differ among other things by their claim or radicalness and the discussion circles between Eco-Efficiency and Eco-Effectiveness and. The Cradle2Cradle approach belongs to the latter and places high demands on the innovation system due to the requirement that waste should not be generated in the first place. As part of a project for the German Federal Ministry of Construction, we are currently investigating the possibilities of introducing the C2C approach on a broad regional scale. In a previous (qualitative) study, we first tried to better understand the barriers and challenges associated with the implementation of this ambitious approach at the level of manufacturers. As an interim conclusion, it can be seen that the consistent implementation of the C2C approach in companies, industries and regions must go hand in hand with a considerable rethinking of value creation processes among all actors involved, a visionary will to lead in decision-making, and broad acceptance among recipients or users of the products/solutions.

Prof. Dr. Dr. h.c. Cornelius Herstatt is an innovation researcher and professor for innovation management at the Technical University of Hamburg. He is the director of the Institute for Technology and Innovation Management there, and co-heads the Center for Frugal Innovation together. Herstatt studied business administration and economics. His research topics focus on user innovation, open source innovation and frugal innovations as well as innovations in aging societies. Herstatt holds an honorary doctorate from Kaunas University of Technology (KTU, Lithuania), has held visiting professorships at Australian, Japanese and American universities and is an alumni of the Japan Society for the Promotion of Science (JSPS), the German Institute for Japanese Studies, the East-West Center (Hawaii) and Templeton College (Oxford).